Gratis bok om markedsføring i sosiale medier

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Boktittel:

Power Social Media Marketing – Today And Tomorrow

Bok om markedsføring i sosiale medier

Power Social Media Marketing – Today And Tomorrow av Trond Lyngbø

Innholdsfortegnelse:

FOREWORD (1)

INTRO TO SOCIAL MEDIA (2)

  • Advantages of Social Media for Any Business (2)
  • Promoting Your Business with Google And Yahoo!(2)
  • B2B in a Search Engine and Social Media Field (4)
  • Who Are Your Customers? Find them to earn more, because B2C Dominates Social Media Markets (4)
  • Why Communicating with Customers Via Social Media is Important and Profitable (5)
  • More Social Media Knowledge Means More Profit (9)
  • Using Multiple Media Outlets (Print Media Still Works!) (11)
  • Why Passive Income is Real (12)
  • Going Directly to Buyers Online (14)

GOOGLE ADSENSE TO MAKE MONEY TODAY AND TOMORROW (16)

  • Why Use Google Adsense? (16)
  • Taking Action: How Do You Use Adsense? (16)
  • Advantages of Google Adsense for New Businesses – Cost Effective Social Media (18)
  • The Old Rules of Google Adsense – Still Works! (20)
  • The New Thoughts on Adsense Passive Income – And New Philosophies to Make Money Online (21)

GOOGLE ADWORDS BREAKDOWN (23)

  • Google AdWords Simplified (23)
  • Saving Money on AdWords (24)
  • Using AdWords with SEO And PPC Marketing (26)
  • AdWords vs Adsense (27)
  • Do It Yourself Google AdWords Plan (Small Budget? No Problem) (28)
  • The AdWords Action Plan to Make Money Online – 3 Direct Steps to More Profit (29)
  • Advantages of Using AdWords versus Other Social Media Campaigns (30)
  • If Your AdWords Campaign Fails … (31)
  • When Your AdWords Campaign Succeeds (32)
  • Beyond Adsense and AdWords: Direct Income with Social Media (34)

YAHOO! SEARCH MARKETING OVERVIEW (35)

  • Google or Yahoo Marketing? Why not Both? (35)
  • How Search Marketing and PPC Work (And Make You Money) (36)
  • Building a Yahoo! Search Marketing Campaign (36)
  • Make Money Online with Yahoo! Search Marketing the Old Way (38)
  • New Ways to Earn with Yahoo! Search Marketing (39)
  • Do it Yourself PPC on Yahoo! (39)
  • Hiring Professionals for AdWords and Yahoo! Search Marketing PPC Ads (41)

GOOGLE ANALYTICS – KNOWLEDGE IS POWER (42)

  • Importance of Free Rankings – And Why Google Analytics is One of the Best (42)
  • Utilizing Several Google Social Media Programs (43)
  • How Google Analytics Works – And Helps Your Social Media Campaign (44)
  • How You Make Money Today and Tomorrow (45)
  • Creating a Complete Social Media Campaign with High ROI (47)

FACEBOOK BREAKDOWN (48)

  • The Power of Facebook (Over 300 Million Potential New Customers) (48)
  • How Facebook Works for Businesses – A Web Breakdown (48)
  • Ways to Gain Customers and Make Money with Facebook Marketing and PR (49)
  • How You Can Make Passive Income With Facebook (And Some Direct Income too) (50)
  • Communicating with Social Media Tools in a B2B Market (51)
  • Finding Plenty of New B2C Customers with Facebook (52)

SEO TODAY AND TOMORROW (53)

  • The Importance of Social Media for Successful SEO Campaigns (53)
  • How To Succeed with SEO Today (54)
  • Do It Yourself Search Engine Optimized Content (56)
  • Who Should You Work With? Social Media Networks? Or professional SEO firms? (57)
  • Search Engine Marketing—The Old Rules, The New Ways to Make Money (58)

BLOGGING TO MAKE MONEY (59)

  • Which Blog Host Should You Use? (WordPress, Blogger, LiveJournal) (59)
  • Three Ways to Use Blogs for Effective Marketing and PR (61)
  • How Do You Make Money Blogging? (62)
  • Advanced: What’s the Best Social Media Tool for B2C Companies? (63)
  • Advanced: How To Get Constant Blog Readers (And Constant Passive Income) (64)
  • How to Choose Topics for Your Business Blog (65)
  • One Blog or Ten Blogs? (66)

ENDNOTES FOR THE FUTURE (67)

  • Viral Marketing – The Web Future (67)
  • Building a Content Rich Website (68)
  • Utlizing Free Social Media Tools Today and Tomorrow (70)
  • Why Social Media Will Stay Strong (72)
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Om Forfatteren

Trond Lyngbø

Trond Lyngbø er senior SEO-konsulent og grunnlegger av Search Planet AS og SEO-spaltist hos Search Engine Land. Trond tilbyr SEO-tjenester til e-handelsaktører, nettbutikker og større virksomheter. Har har over 10 års erfaring innen søkemotoroptimalisering, e-handel og analyse. Knytt kontakt via LinkedIn, følg ham på Google+, eller . .